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TikTok & Performance Marketing Specialist

--afi Global--

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We are looking for an experienced TikTok & Performance Marketing Specialist with a strong understanding of the footwear and apparel industry to support the expansion of an established work-shoe brand into TikTok. 

The brand has built a strong presence and customer base primarily through Meta advertising and is now looking to expand its digital marketing strategy by introducing TikTok, with an initial focus on TikTok Shop, creator partnerships, and influencer-led campaigns.

The ideal candidate should have hands-on experience scaling established e-commerce brands on TikTok, preferably within footwear, apparel, fashion, or niche consumer products with a selling price above USD 60 and should be able to demonstrate previous campaign results, share relevant case studies, and explain the strategies and budgets used to achieve measurable growth.

Responsibilities

  • Develop and execute a TikTok marketing strategy aligned with the brand's existing Meta marketing activities.
  • Plan, launch, and manage TikTok Shop, including product listings, promotions, and sales campaigns.
  • Identify, onboard, and manage TikTok creators, influencers, and affiliate partnerships.
  • Develop creator-led content strategies to drive brand awareness, engagement, and conversions.
  • Manage TikTok paid advertising campaigns and optimise performance against ROAS, CPA, and revenue targets.
  • Analyse the performance of TikTok campaigns and assess their impact on overall business performance and existing Meta campaigns.
  • Develop strategies to leverage TikTok content across other marketing channels, including Meta
  • Monitor TikTok trends, platform updates, competitor activities, and emerging opportunities within the footwear and apparel industry.
  • Establish performance benchmarks, budgets, and KPIs for the first year of TikTok expansion.
  • Provide regular reporting on campaign performance, acquisition costs, sales growth, and return on investment.

Must Have

  • Proven experience in TikTok marketing, particularly for e-commerce and direct-to-consumer (DTC) brands.
  • Hands-on experience with TikTok Shop and TikTok affiliate/creator programmes. 
  • Experience identifying, managing, and scaling influencer and creator partnerships.
  • Strong understanding of TikTok Ads Manager, campaign optimisation, and performance marketing.
  • Previous experience working with footwear, apparel, fashion, or niche consumer product brands is highly preferred.
  • Experience marketing products priced above USD 60 is an advantage.
  • Understanding of Meta advertising and the relationship between TikTok and Meta performance.
  • Strong analytical skills with the ability to interpret campaign data and make strategic decisions
  • Experience scaling an established brand into TikTok from an existing Meta advertising foundation.

Nice to have

  • We are particularly interested in candidates or agencies who can demonstrate measurable results from:
  • Introducing TikTok to an established Meta-driven e-commerce brand.
  • Scaling TikTok Shop and creator-led sales campaigns.
  • Growing footwear, apparel, or premium niche consumer product brands.
  • Marketing products with an average selling price exceeding USD 60

What's great in the job?


  • Build a new growth channel: Lead an established work-shoe brand’s expansion into TikTok.
  • Make a measurable impact: Drive sales, customer acquisition, and revenue growth.
  • Combine creativity with analytics: Develop creator-led content while optimising paid campaigns.
  • Own a varied portfolio: Work across TikTok Shop, advertising, influencers, and affiliate partnerships.
  • Shape the strategy: Establish budgets, benchmarks, and KPIs for the first year.
  • Build on a strong foundation: Connect TikTok initiatives with an existing Meta-driven customer base.
Apply Now!